Optimized Google and meta campaigns with weather data

Weather Campaign Cockpit

Maximize campaign efficiency with weather targeting and harness the power of weather for your digital advertising! Our Weather Campaign Cockpit enables you to optimize your digital advertising campaigns on Google and Meta by integrating exclusive weather data from wetter.com.

Customized campaigns played out precisely at regional level – with just one tool.
Automation based on data, facts and real events.
Achieve more clicks, better engagement and higher conversion rates.

Get started right away and choose from >100 individual weather targetings. Increase your conversions by adapting adverts to the current weather conditions and using your advertising budget efficiently.

HOW IT WORKS

REQUEST DEMO

CAMPAIGN SUCCESS WITH SITUATIONAL WEATHER TARGETING

Your advantages at a glance

Higher conversions
Address your target group at the optimum time and increase the relevance of your adverts.
Higher performance
Gross traffic and click rates are demonstrably increased.
Efficient budget utilisation
Invest more on weather-optimised days and reduce wastage.
Dynamic ad control
Only show ads when the weather is ideal for your business.
Simple implementation
Automatic integration of local weather data into your campaigns via script.
Can be used globally
Works in every region worldwide.

DYNAMIC ADVERTISING CAMPAIGNS THROUGH AUTOMATED WEATHER ADAPTATION

Weather data as a success factor

We bring weather effects directly into your familiar ad environment:

simple control through predefined weather rules – together we define under which weather conditions your adverts are active.
generation of additional campaigns with regional weather targeting – you have the choice and can target different regions.
flexible adaptation to business objectives – campaigns can be scaled according to weather conditions and business strategy.
seamless integration into existing advertising strategies – works with existing smart bidding strategies and campaign settings.

DOWNLOAD CASE STUDY

How it works

Regional mapping & weather data:
Together with our customers we define individual weather targetings at a regional level.
Simple Setup:
We support our customers in setting up the initial campaigns in Google Sheets.
Automatic weather integration:
Weather data from wetter.com is integrated into your Google and meta campaigns on a daily basis.
Dynamic activation:
The weather targeting is activated through an automated script in Google Ads (e.g. only for ‘Munich, sunshine, 25°C, high UV values).
Targeted volume control
On ‘good-weather’ days, your campaign volume is increased to generate more traffic
Smart automation:
After Setup the campaigns run automatically and weather data is updated daily.

READ OUR BLOG POST: Optimizing Google campaigns with weather data

A SOLUTION FOR EVERY APPLICATION

Features and weather conditions

Google Search, Display, YouTube

Google

Features

Duration 12 months

Europe-wide, worldwide possible

Local, daily updated weather data

Standard weather parameters (temperature, precipitation, sun, wind, …)

Weather / temperature differences between certain regions

Weather events such as warnings, storms, hail, ice

Special indices (pollen count, UV, thermal sensation, air quality, …)

Many more on request

Request Demo

Instagram, Facebook

Targeting by METEONOMIQS: Advantages and functions

Maximise conversions

Maximise your conversions with relevant ads that target profitable audiences at the most effective times.

Optimize costs

Optimized targeting of your ads leads to higher quality results at lower advertising costs. Get more out of your money with profitable campaigns that deliver superior ROAS.

>100 wetterbezogene Targetings

Erreichen Sie Ihre Zielgruppe im perfekten Augenblick – mithilfe von mehr als >100 Tartgettings in den Kategorien Wetter, Pollen, Gesundheit, Reisen, Freizeit und mehr. Zu 100 % ohne Cookies und datenschutzkonform.

Global & regional data

With wetter.com, METEONOMIQS has access to a high volume of first-class weather, health, travel, leisure and environmental data – both on a global and regional level. With us you can target audiences around the world with the highest precision.

Fast and in real time

With our support, you can optimise your targeting in the shortest possible time and your campaigns are always ready to go. Thanks to our automated solutions, you can track and measure your success in real time.

Customized Support

We stand for outstanding customer support and are your reliable partner for all questions relating to targeting optimization.

Questions? We are happy to help you!

Want to test our weather targeting or need a special offer?

Please contact us and we will work with you to find the ideal strategy for Google Ads and more.

We will get back to you as soon as possible. Thank you very much!