Weather Campaign Cockpit

Boost Performance – Control Weather-Driven Search and  Social Spend Dynamically

Maximize campaign efficiency with weather targeting and harness the power of weather for your digital advertising by optimizing your digital advertising campaigns with our integrated exclusive weather data.

Highly targeted regional campaigns – all managed with one solution
Automated activation based real data, facts and weather events
More clicks, stronger engagement, and higher conversion rates

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CAMPAIGN SUCCESS WITH SITUATIONAL WEATHER TARGETING

Your advantages at a glance

Higher conversions
Address your target group at the optimum time and increase the relevance of your adverts.
Higher performance
Gross traffic and click rates are demonstrably increased.
Efficient budget utilisation
Invest more on weather-optimised days and reduce wastage.
Dynamic ad control
Only show ads when the weather is ideal for your business.
Simple implementation
Automatic integration of local weather data into your campaigns via script.
Can be used globally
Works in every region worldwide.

DYNAMIC ADVERTISING CAMPAIGNS THROUGH AUTOMATED WEATHER ADAPTATION

Weather data as a success factor

We bring weather effects directly into your familiar ad environment:

Simple control through predefined weather rules
Together we define under which weather conditions your adverts are active
Generation of additional campaigns with regional weather targeting
You have the choice and can target different regions
Flexible adaptation to business objektives
Campaigns can be scaled according to weather conditions and business strategy
Seamless integration into existing advertising strategies
Works with existing smart bidding strategies and campaign settings

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How it works

To learn more, also read our blog post Optimizing Google campaigns with weather data.

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Simple control through predefined weather rules
Together we define under which weather conditions your adverts are active
Simple Setup:
We support our customers in setting up the initial campaigns in Google Sheets.
Automatic weather integration:
Weather data from wetter.com is integrated into your Google and meta campaigns on a daily basis.
Dynamic activation:
The weather targeting is activated through an automated script in Google Ads (e.g. only for ‘Munich, sunshine, 25°C, high UV values).
Targeted volume control
On ‘good-weather’ days, your campaign volume is increased to generate more traffic
Smart automation:
After Setup the campaigns run automatically and weather data is updated daily.

A SOLUTION FOR EVERY APPLICATION

Features and weather conditions

Google Search, Display, YouTube

Google

Duration 12 months

Europe-wide optionally worldwide

Local, daily updated

Standard weather parameters e.g. temperature, precipitation, sun, wind

Weather differences e.g. temperature differences between certain regions

Weather events e.g. warnings, storms, hail, ice

Special indices e.g. pollen count, UV, thermal sensation, air quality

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Instagram, Facebook

Targeting by METEONOMIQS: Advantages and functions

Maximise conversions

Maximise your conversions with relevant ads that target profitable audiences at the most effective times.

Optimize costs

Optimized targeting of your ads leads to higher quality results at lower advertising costs. Get more out of your money with profitable campaigns that deliver superior ROAS.

>100 wetterbezogene Targetings

Erreichen Sie Ihre Zielgruppe im perfekten Augenblick – mithilfe von mehr als >100 Tartgettings in den Kategorien Wetter, Pollen, Gesundheit, Reisen, Freizeit und mehr. Zu 100 % ohne Cookies und datenschutzkonform.

Global & regional data

With wetter.com, METEONOMIQS has access to a high volume of first-class weather, health, travel, leisure and environmental data – both on a global and regional level. With us you can target audiences around the world with the highest precision.

Fast and in real time

With our support, you can optimise your targeting in the shortest possible time and your campaigns are always ready to go. Thanks to our automated solutions, you can track and measure your success in real time.

Customized Support

We stand for outstanding customer support and are your reliable partner for all questions relating to targeting optimization.

Empower your business with weather and location data

We offer data-driven insights and solutions which open up new perspectives to optimize your business processes and leverage undiscovered business potential.

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Questions? We are happy to help you!

What happens next?

We review your request
One of our experts contacts you
You get a tailored consultation based on your use case

Boost Performance – Control Weather-Driven Search and Social Spend Dynamically