Resources Pollen targeting and programmatic campaigns

Case Studies

Pollen targeting and programmatic campaigns

Pollen targeting and programmatic campaigns
Pollen targeting and programmatic campaigns
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We successfully used our pollen targeting again in 2023. The aim was to reach the specific target group for the launch of a new hay fever medication with a combined programmatic campaign when the local pollen count is high. Thanks to our pollen index, the campaign could be smartly managed and  optimized despite the delayed pollen season. 

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Optimization of Google campaigns with weather dataWeather targeting for a beverage company