Optimize your Google campaigns through weather effects

Weather Google Campaign Cockpit

Weather targeting in the Google Advertising Universe: With our Google Campaign Cockpit by METEONOMIQS, we get the best out of your campaigns. Maximize your conversions with weather targeting and increase your reach with the help of extensive data from wetter.com – because who needs cookies?

Target different regions with one tool and one campaign.
Tailor-made campaigns played out precisely at regional level.
Automation based on data, facts and real events.
Achieve more clicks, better engagement and higher conversion rates.

Get started right away and choose from >100 individual weather targetings.

HOW IT WORKS

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YOUR BENEFITS

Campaign success with situational weather targeting

Optimal acquisition of valuable traffic on particularly weather-relevant days
Individual weather targeting on a regional level
High accuracy and volume of available weather data
No conflict if customers rely on Smart Bidding or Pmax campaigns
Plug & Play: Integration via Google Sheets and automated METEONOMIQS weather script in less than 30 minutes
Data processing and support from METEONOMIQS

How it works

Regional mapping & weather data: Together with our customers we define individual weather targetings at a regional level.
Setup: We support our customers in setting up the initial campaigns in Google Sheets.
Activation: The weather targeting is activated through an automated script in Google Ads.
Automation: After that all weather campaigns run automatically and weather data is updated daily.

READ OUR BLOG POST: Optimizing Google campaigns with weather data

Generate additional campaigns with regional weather targeting

We integrate weather effects right into your familiar Google Ads environment. We work with you to define regional weather targetings and set up campaigns that generate more traffic in certain regions during certain weather conditions.

The daily campaign budget is automatically adjusted based on the weather forecast. Smart bidding logic (e.g. tCPI, tCPA, tROAS) is not affected.

Once set up in just a few steps using our handy Google Sheets solution, the METEONOMIQS weather script automatically activates the campaigns in Google Ads just in time for the corresponding weather conditions.

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Possible Use Cases

Maximise conversions

Maximise your conversions with relevant ads that target profitable audiences at the most effective times.

Optimize costs

Optimized targeting of your ads leads to higher quality results at lower advertising costs. Get more out of your money with profitable campaigns that deliver superior ROAS.

>100 wetterbezogene Targetings

Erreichen Sie Ihre Zielgruppe im perfekten Augenblick – mithilfe von mehr als >100 Tartgettings in den Kategorien Wetter, Pollen, Gesundheit, Reisen, Freizeit und mehr. Zu 100 % ohne Cookies und datenschutzkonform.

Global & regional data

With wetter.com, METEONOMIQS has access to a high volume of first-class weather, health, travel, leisure and environmental data – both on a global and regional level. With us you can target audiences around the world with the highest precision.

Fast and in real time

With our support, you can optimise your targeting in the shortest possible time and your campaigns are always ready to go. Thanks to our automated solutions, you can track and measure your success in real time.

Customized Support

We stand for outstanding customer support and are your reliable partner for all questions relating to targeting optimization.

Questions? We are happy to help you!

Want to test our weather targeting or need a special offer?

Please contact us and we will work with you to find the ideal strategy for Google Ads and more.

We will get back to you as soon as possible. Thank you very much!